MVSICA Sleeve Design & Packaging
Design Sawdust

“This is the first of a series of limited edition compilation CDs that will be released under the title MVSICA. So the brief was to create something engaging and a bit exclusive, something that would draw attention to the launch of MVSICA.

We knew that it was a limited edition so that gave us the freedom to explore ideas that otherwise wouldn’t be possible. We loved the idea of covering the artwork but more than that, covering the artists and track names–there’s a sense of intrigue when something is obscured or hidden.

There is also a deeper meaning that we particularly liked, the idea that music is given more depth when you can hold the object it comes in. Something that digital music will never have, I mean you can’t have scratch off panels on a digital album can you? It was that interaction that we felt would be engaging for people.”

New work by Sawdust, as previously seen on Grafik and now on SeptemberIndustry as well ;) .

Acknowledgements: Rob