GF Smith — Master Specifier 2011
The latest master specifier designed for GF Smith reflects varying priorities when selecting paper and is the ultimate toolkit for design and print professionals.
As a break from the hero imagery seen on previous selectors we focused our attention on the materials GF Smith offer, allowing their qualities to show by keeping print/finishing to single colour on and silver foil (with the exception of 4-colour break pages in the chip books).
Housed in a Pale Grey one-piece Clamshell box, six books guide the user through the paper selection process.
The entire collection of colour stocks shown as chips by colour and shade, with accompanying stock charts broken up by pages of photography.
All black, white and every monochrome shade in-between shown as chips, with accompanying stock charts.
Individual books showing every colour and weight as a large swatch, grouped by paper/brand type and interleaved with Factory Yellow spec pages that double as section dividers.
GF Smith — Print Test: Digital paper promotion
Over the course of the last 15 years digital technology has been quietly revolutionising the print industry. Yet the limited potential of early digital equipment to handle a variety of quality papers hasn’t always lived up to a paper specifiers expectations. Recent advances have seen new digital presses handle a huge variety of textures, colours, recycled papers and non-paper-based substrates.
GF Smith approached us to create a Digital paper promotion to showcase their expansive portfolio of digital papers, as well as, the technological potential of the latest digital presses.
Without the restrictions posed by plates on lithographic machines, one of the most exciting possibilities offered by digital print technology is ‘personalisation’ or ‘variable imaging’ — allowing for unique prints to be produced from an established document framework. With that in mind we worked with digital artists FIELD to create a series of 10,000 unique abstract digital illustrations, drawing inspiration from the micro details of paper fibres.
Generative processes combined code with pre-determined colour palettes. The vibrance, colour and shapes of the resulting illustrations were caught in the dynamic digital print medium. Each highly detailed image shows a glimpse of the digital sculpture – but it’s entirety remains hidden.
We worked closely with Pure Print to produce all the elements of the swatch. Each sleeve was composed using an RGB variable data publishing workflow; a fusion of a 10,000 record CSV database, our Indesign layout and FIELD’s stream of unique digital illustrations. To reproduce each illustration’s on-screen vibrancy and saturation, the files were directed to a high-performance Production Pro RIP which converted each illustration from sRGB to a press profiled CMYK colour space. The final sheets were printed on Naturalis Absolute White Smooth 330gsm in CMYK from two HP Indigo 7500 digital presses, printing a classic 175 screen.
We worked with four different digital print suppliers to produce the samples folder, each printer specialising in a different digital print technology and techniques.
This week’s edition of SI is going to be a week of exclusives and to start things off the right way (before Friday comes along – you know what that usually means) we have some brand new work designed by SEA for GF Smith one of Europe’s leading paper specialists.
Now some of you may have already laid eyes upon the visually striking Print Test project – a collaboration between SEA and FIELD. But many of you have probably never seen the GF Smith: Master Specifier – a project that has been in development for over a year – and it gives me great pleasure to share these high-res images with you all before this handsome swatch book lands on every designers desk around the country!
Big thank you once again to Alex and Danny @ SEA for making this feature possible.
This post is tagged Catalogues, GF Smith, Packaging, Print, SEA