September Industry

Lard series furniture by Commonwealth
Photography by Timothy Saccenti
Photographic retouching by DopePope
Art direction/Design by Build
Print by Generation Press

In addition to functionality and aesthetics, did you feel that it was of significance to translate the physical attributes of the furniture into the catalogue? We went into this knowing that Build would never make something in the way we do. We weren’t really looking for any kind of ‘direct translation’ of the furniture itself. Maybe what we were looking for was some kind of reflection of the creative relationship we’ve built with Michael. I suppose you could say we were looking for a Build Haiku to wrap around our Commonwealth Lard…

When it came to choosing a suitable designer and photographer to realize your vision; did you have a list of potential candidates or did you know right from the start that Michael and Timothy were the right people for the project? Have you seen the work these two guys produce? Insane. Underrated.

Was the designer [Michael] given free-reign creatively or did he have to abide to a strict set of guidelines? I’m sure we gave him a hard time when it came to a few details, but overall, when you work with a guy like Michael and you know how much he loves what he does, you don’t really set a lot of rules.

Conclusion We were very happy with the end result. The booklet sets up a slow procession. One has to interact with it to open the slipcase cover. As you start revealing the three different accordion sections you learn more about our work, its intensity and the visceral nature of these pieces.
It is so great to have the chance to work with colleagues who you highly respect. Here’s to more in the future.