‘Living identity’ Internal Publication
Design Moving Brands

“‘Living identity’ encapsulates the philosophy of Moving Brands. The paper calls for a fresh understanding of the role of brands in a moving world, and declares that brands must learn to develop dynamic and compelling ways to interact with the rapidly evolving forms of connection, communication and commerce we see all around us. In keeping with this philosophy, Moving Brands have created a ‘living’ cover for the paper which uses augmented reality technology to bring their latest views to life.”

As you may have figured out from the title of this article, this is merely a taster of the upcoming Moving Brands Session. These particular /images just show you some appetizing snippets of an internal project of theirs – the publication of their first book/paper entitled ‘Living identity’. What really makes this project special however is the AR cover they developed with Renderheads which quite literally blew me away.
This really is taking print to the next level and (as I mentioned to Camilla) it brings us a step closer to re-enacting that famous scene in Minority Report ;) .
Try it out for yourself (if you haven’t already): movingbrands.com/livingidentity

Thank you once again to Camilla for the /images and blurb.