Editorial
What better way to end the week than with another 2 part special? ;)
In the spotlight today is none other than Construct who describe themselves as being “not your typical design studio” but instead a design boutique, which reflects its size, its clientele and its dedication to the authentic, the specialist and the sophisticated. It also reflects a commitment to carefully considered, beautifully crafted and ethical solutions for identities, packaging and print. But Construct often breaks out of the traditional parameters of design to help clients achieve more ambitious goals, taking it into the realms of brand positioning, customer experiences, editorial content and innovation. Luxury hotels, chic fashion houses, elegant cultural spaces and unique ateliers feature on their client list. For more information you can check out their website below. I hope you enjoy the fine selection of work below and a big thank you once again to Georgia and Peter for making this feature possible.
What better way to end the week than with another 2 part special? ;)
In the spotlight today is none other than Construct who describe themselves as being “not your typical design studio” but instead a design boutique, which reflects its size, its clientele and its dedication to the authentic, the specialist and the sophisticated. It also reflects a commitment to carefully considered, beautifully crafted and ethical solutions for identities, packaging and print. But Construct often breaks out of the traditional parameters of design to help clients achieve more ambitious goals, taking it into the realms of brand positioning, customer experiences, editorial content and innovation. Luxury hotels, chic fashion houses, elegant cultural spaces and unique ateliers feature on their client list. For more information you can check out their website below. I hope you enjoy the fine selection of work below and a big thank you once again to Georgia and Peter for making this feature possible.
Athenaeum – Hotel Identity and Brand Positioning
The five star Athenaeum is a stone’s throw from open expanses of Green Park and is fronted by an exciting ‘living wall’ garden by Patrick Blanc. Typically, Construct’s involvement went beyond the usual parameters of design, involving the studio in a full blown programme to redefine and communicate the ‘family friendly’ hotel’s offer. It included picnic menus and running maps for the park, a Housekeeper’s Cupboard menu of essential travel items, gifts and treats, bicycles, kites and buggies for outdoor pursuits, and ipods – sourced bright red to link with the new ‘London’ colour palette of black, white, gold and red. The little red bird of the identity is perched on the ‘h’ of a Bodoni Classic logotype.
The five star Athenaeum is a stone’s throw from open expanses of Green Park and is fronted by an exciting ‘living wall’ garden by Patrick Blanc. Typically, Construct’s involvement went beyond the usual parameters of design, involving the studio in a full blown programme to redefine and communicate the ‘family friendly’ hotel’s offer. It included picnic menus and running maps for the park, a Housekeeper’s Cupboard menu of essential travel items, gifts and treats, bicycles, kites and buggies for outdoor pursuits, and ipods – sourced bright red to link with the new ‘London’ colour palette of black, white, gold and red. The little red bird of the identity is perched on the ‘h’ of a Bodoni Classic logotype.
Maybourne’s Food and Beverages Guide – Concept and Editorial Design
Construct’s no nonsense insiders’ guide, ‘You are where you eat’, celebrates food and drink at Claridge’s, The Connaught and The Berkeley. The pocket moleskin-esque volume has sophisticated drinking and eating in the Capital covered seven days a week, from power breakfasts and scintillating cocktails at The Berkeley, leisurely lunches and traditional high teas at Claridge’s, to gourmet dining and fine wines at The Connaught.
Construct’s no nonsense insiders’ guide, ‘You are where you eat’, celebrates food and drink at Claridge’s, The Connaught and The Berkeley. The pocket moleskin-esque volume has sophisticated drinking and eating in the Capital covered seven days a week, from power breakfasts and scintillating cocktails at The Berkeley, leisurely lunches and traditional high teas at Claridge’s, to gourmet dining and fine wines at The Connaught.
Chris Craymer, Romance – Book Design and Promotional Campaign
The book Romance is the culmination of an eight-year personal project by the New York based British fashion photographer Chris Craymer. In her role as brand director of Mulberry, Construct’s Georgia Fendley helped to forge a link between the photographer and fashion house. The collaboration inspired a series of store promotions and windows on the romance theme, and private view exhibitions in London, New York and Hong Kong.
The book Romance is the culmination of an eight-year personal project by the New York based British fashion photographer Chris Craymer. In her role as brand director of Mulberry, Construct’s Georgia Fendley helped to forge a link between the photographer and fashion house. The collaboration inspired a series of store promotions and windows on the romance theme, and private view exhibitions in London, New York and Hong Kong.
Claridges – Brand Identity
Construct’s extensive and ongoing design programme for this luxury Mayfair hotel expresses the hotel’s main distinguishing features: an Art Deco heritage, timeless glamour, and uniquely attentive form of traditional English service.
Construct’s extensive and ongoing design programme for this luxury Mayfair hotel expresses the hotel’s main distinguishing features: an Art Deco heritage, timeless glamour, and uniquely attentive form of traditional English service.
The hotel’s crest has been redrawn and a refined version of the typeface SangBleu (Blue Blood) for the logotype has been introduced to express the hotel’s heritage with elegance and restraint. It sits comfortably with the bold elements of Construct’s art deco-influenced palette, with its confident colours of jade, gold, white and black, architecturally inspired chevrons, ‘20s-resonent typefaces and an attitude to imagery inspired by the extensive Claridge’s archive.
Maybourne Papers – Editorial Design and Content
This is another example of Construct pushing the boundaries of a design studio’s involvement in client projects. With design and editorial content by Construct, each of the three newspapers for Claridge’s, The Connaught and The Berkeley has a distinct tone of voice but shared design elements that quietly reinforce their mutual Maybourne Hotel Group ownership. The quarterly newspapers are for guests and enjoy a print run 30,000.
This is another example of Construct pushing the boundaries of a design studio’s involvement in client projects. With design and editorial content by Construct, each of the three newspapers for Claridge’s, The Connaught and The Berkeley has a distinct tone of voice but shared design elements that quietly reinforce their mutual Maybourne Hotel Group ownership. The quarterly newspapers are for guests and enjoy a print run 30,000.
Espelette Menus
Designed for the all day dining concept at the Connaught, Espelette is under the direction of chef Hélène Darroze. Serving breakfast, coffee, lunch, afternoon tea and dinner. Our brief was to provide a reflection of the changing pace of the day. Inspired by Sol Lewitt we created a rich, bold graphic palette using 6 special colours for each menu. A colour palette was created for each occassion and menus are rotated through the day. We applied the graphic to all menu surfaces and enjoyed the change in direction of stripes created by the construction of the menus creating verticals meeting horizontals. Construct also created the logotype inspired by French period typography and hand drawn with an energy and freshness appropriate for the venue.
Designed for the all day dining concept at the Connaught, Espelette is under the direction of chef Hélène Darroze. Serving breakfast, coffee, lunch, afternoon tea and dinner. Our brief was to provide a reflection of the changing pace of the day. Inspired by Sol Lewitt we created a rich, bold graphic palette using 6 special colours for each menu. A colour palette was created for each occassion and menus are rotated through the day. We applied the graphic to all menu surfaces and enjoyed the change in direction of stripes created by the construction of the menus creating verticals meeting horizontals. Construct also created the logotype inspired by French period typography and hand drawn with an energy and freshness appropriate for the venue.
This post is tagged Books, Branding, Communications, Construct, Identity, London, Packaging
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