On more than one occasion, I’ve received requests for images of that sexy “Mulberry work with the big caps”. So for many of you out there, I suspect this is the post you’ve all been waiting for – you’ll find the aforementioned images below in addition to more exceptional work from Construct London. And so ladies and gentlemen, without further ado, I give you part 2 of SI’s Special Feature on Construct. Thank you once again to Georgia and Peter for making this feature possible – you’re both stars!
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Glastonbury: Another Stage is an affectionate look at the people and landscapes of the Glastonbury Festival by photographer Venetia Dearden. The book, supported by a Mulberry campaign conceived by Construct and sponsored by Mulberry, celebrates the festival season and the fashion house’s own close association with Somerset. Mulberry’s factory is in nearby Chilcompton. Construct designed the book cover, with its white screen printing and luxury brown metallic mud splats, and contributed to the creative direction of the volume. For in-store displays and to promote the Mulberry events, Construct designed a full campaign entitled ‘Love, Peace, Mud’.
Legendary French chef Pierre Koffmann recently returned to London with his new restaurant, Koffman’s, at The Berkeley hotel in Knightsbridge. The three Michelin rosette chef takes a step away from the haute cuisine of his famous restaurant, La Tante Claire, to indulge a love for the informal Gascon cooking of his maternal grandmother. The authenitc neighbourhood feel of the restaurant is reflected in the identity and branding, with its French bistro vernacular and ‘signatures’ theme. A little piglett that appears on menus and coat checks is an irreverent nod to Koffmann’s signature dish, pig’s trotters.
Written, designed and produced by Construct, the Mulberry brand book communicates the fashion house’s personality. Inclusive and accessible in design and content and ethically produced the brand book was distributed to Mulberry’s 800 plus members of staff and is used to communicate the brands unique perspective to journalists, partners and collaborators. The book proved so popular that is has been reprinted as postcards for staff to use and the phrases used are regularly referred to in the brands daily business.
Invitation collateral for Mulberry’s private screenings in London and NY of internationally renowned fashion photographer Tim Walker’s ethereal film short ‘The Lost Explorer’. Construct found inspiration for the VIP invites in the central canary motif in the dark, dream-like tale (the cast includes 300 of them).
Each consists of a crafted card, hand-delivered in a delicate bird cage with a single yellow feather. The commemorative booklet is wrapped with a thaumotrope, the classic Victorian optical toy that merges separate images of a canary and its cage as the disk-on-a-string spins.
This is another example of Construct pushing the boundaries of a design studio’s involvement in client projects. With design and editorial content by Construct, each of the three newspapers for Claridge’s, The Connaught and The Berkeley has a distinct tone of voice but shared design elements that quietly reinforce their mutual Maybourne Hotel Group ownership. The quarterly newspapers are for guests and enjoy a print run 30,000.
Villa is a remarkable cultural and gastronomic venue in development in Budapest, which sits at the heart of the city’s World Heritage site and boasts striking interventions by Japanese architect Tadao Ando.
Construct’s responsibility for brand positioning has involved the studio in the project on a number of levels, from advising on naminging, service, personality, content and the overall aesthetic to to reflect the unique combination of ancient history, 19th Century refinement and 21st Century innovation. Although the site is not scheduled to open until 2011, the identity with its elegant and classic Roman numerals, is already being used to support the development programme.
This post is tagged Books, Branding, Communications, Construct, Editorial, Identity
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