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Give & Go
Deutsche Bank wanted to talk to staff about a wide range of CSR-related activities, from volunteering and charitable giving to exhibitions and events at galleries and museums. We created ‘Give & Go’ as an overarching theme to promote any CSR project or event, using familiar, direct language to convey how easy it is for employees to get involved. To promote ‘Give & Go’ we produced a campaign including direct mail, a travelcard wallet containing details of the venues offering free access to Deutsche Bank employees, posters and web banners.
All Deutsche Banks work uses a custom cut of Univers.
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Forum magazine
Published quarterly in English and German, Deutsche Bank’s inhouse magazine continues to prove its worth as an internal communications channel by uniting and informing staff around the world. It uses a specially commissioned ultra bold weight of Dalton Maag’s Lexia font family. Studio 2br commissions illustrators and photographers from around the world adding to the global personality of the magazine.
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Ernst & Young Global Review
Everything EY does is considered. The global review uses unexpected photography, relaxed portraiture and information graphics to capture the attitude of the firm, create a snapshot of the business and underline its strategy.
Ernst and Young’s corporate typeface is Interstate.
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Deutsche Bank Guidelines
Deutsche Bank agreed that it’s new brand and visual identity guidelines should exist physically as well as digitally. Having developed the new system over 12+ months, Studio 2br designed the new Deutsche Bank Brand Portal and produced an 80-page A3 guidelines book.
I’ve been a fan of Studio 2br’s clean, considered approach to corporate graphic design ever since I discovered them last May – I highly recommend you check out the beautiful guidelines they designed for Deutsche Bank here if you haven’t already. I’ve included a few images from that particular feature above, just to whet your appetite!
One year later they’ve updated their website with a couple of new projects with promise of even more to come in the next few months. Dave @ 2br was kind enough to send high-res images of the new work and I also insisted he include a generous selection of images of Deutsche Bank’s inhouse magazine ‘Forum’ which they continue to design, simply because I have a craving for editorial design which needs to be effectively satisfied ;)
Enjoy and be prepared for more great design next week – the line-up has already been confirmed!
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This post is tagged 2br, Communications, Editorial, Print, Studio 2br
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