Together No. 2
Together No2 is the second in our series of occasional publications of work and collaborative projects, showcasing some of our best work from 2008. Featuring articles, interviews and commissioned work from some of the talented people we’ve worked with, the magazine offers an alternative insight into our agency.
Font: Akzidenz, Bureau, AG Book
Residents CD Michael Woods
The world’s most famous club announced its new Saturday residents at the beginning of 2011 and to mark the arrival we created an identity for use on all promotions. Taking a lead from the Saturday Sessions logo we produced a while back, the distinctive ‘Residents’ word mark is based on a stylised signature. The residents are now bursting out of the club as Ministry of Sound Recordings release a series of albums dedicated to them. First to plate is DJ & producer Michael Woods and alongside his remix & production work, the release showcases the programming of Michael’s Saturday night set.
Tasked with creating artwork in line with the club’s unique aesthetic while incorporating a shot of the DJ, we explored the idea of sound affecting the image as a filter. The repetitive nature of dance rhythm creates a mechanical echo that fractures the image into stepped parts. A polarised colour spectrum represents the depth of the music to create an interesting take on the straight DJ shot.
Font: Lineto Replica / & mono
MOS – Mixtapes
Our quarterly brief for Ministry of Sound’s ‘Saturday Sessions’ is always relatively straightforward: represent the experience of visiting the world’s favourite nightclub. This time, the death of the cassette was our starting point.
For older readers, the mixtape reminds us of the excitement we once felt at hearing music from another world. For everyone else, it’s an analogue curiosity piece from another age; an archaic relative of the iPod playlist.
Each image, hand-painted and shot in a homemade studio, features a cassette which has undergone an intervention. Whether painted, melted or drenched in the contents of a glow-stick, each process is a celebration of a different lifestyle.
Font: Lubalin Graph
NOTE: – Lubalin Graph was the house font used at the period. We then undertook a rebrand for the Club and the Lineto Replica family have been used since.
When the lovely people at Wax Jambu asked us to design a brand identity for their new bar, they knew the people of Islington were ready for a boutique venue with a difference.
With an interior and decor that changes seasonally, customers are invited to interact with the environment and give it a ‘lived in’ feel. We reflected this idea of changing seasons in our approach, combining botanical drawings with gridded typography and a friendly brand identity.
This chirpy little chap was applied to uncoated stocks and recycled board in bronze foil, giving the print a warm, textured feel that translates well into a content-managed website at waxjambu.co.uk
MOS – Quotes
Imperative commands for demanding clubbers form the basis of this campaign, the latest in our ongoing art direction for Saturday Sessions at Ministry of Sound. Uplifting statements of ‘Let’s Dance’, ‘Drop the Bass’ and ‘Get Higher’ transcribe the experience of a great night out onto the flyers, posters and print ads. These quotes are disguised within complex, colourful collages, with Ministry’s very own clubbers taking centre stage.
Font: Various for the illustration, Lubalin Graph for the body.
MOS – Style of Eye album
This is the first release in a new double mix CD format for Ministry of Sound Club, showcasing upcoming talent from around the world, with all imagery shot inside the world-famous club.
Swedish producer and DJ Style of Eye opens the series. Working alongside the artist and label we developed a concept for the album that loosely combines woodland fairytales, handmade mechanical objects and the clubbers themselves (represented by origami birds and animals). The set was built in-house, with invaluable help from sculptor and illustrator Jethro Haynes (who created our in-club forest). The images were shot by Steve Braiden.
Font: Lubalin Replica / & mono
MOS – Jethro Haynes
Continuing our new proposition for the Ministry of Sound Club – ‘anything can happen’ – we were delighted to get the opportunity to work with talented illustrator and model maker Jethro Haynes, for this latest series of folding Saturday Sessions posters.
Starting with the premise that the legendary MOS sound system was created as a mutant strain on a lost tropical island (you’ve seen King Kong, right?) the three images track the progress of the giant bass-bins as they break free and start their epic journey to the Elephant & Castle, SE1. The stunning set was sketched, built and photographed over a period of days. It was also featured as the cover image of Design Week, fronting an article about the sophistication of current club flyers.
Font: Lineto Replica / & mono
Making their SI debut today is none other than Studio Output, a diverse team of inspired, inspiring and creative people operating as one team across two friendly, thriving studios in London and Nottingham. They produce well-considered creative solutions across all media, working with high-profile, interesting and innovative clients around, who appreciate their collaborative approach and the stunning results it achieves.
The primary focus of today’s special feature is Studio Output’s work and ongoing relationship with Ministry of Sound. And to shake things up a little I’ve also included a few pleasant surprises from Studio Output’s diverse and eclectic portfolio. Enjoy ;)
Big thank you once again to Gemma @ Studio Output for making this feature possible.
This post is tagged Communications, Editorial, Identity, Packaging, Posters, Publication, Sleeve Design