Sam Robinson Photography
Identity work for London and New York based photographer Sam Robinson created around a logotype that is used to play with light and shadow and as a window to highlight imagery.
The promotional postcard pack was lasercut allowing a different card selection to be tailored to each prospective client.
Typeface used: Georgia
Studio Worldwide Self Promotional Poster No. 1 and Stationery
We produced this poster to let potential clients know that we had started our studio. One side was pretty descriptive, while the other was abstract. The poster was designed in November 2010 and so the geometry of a snowflake was used, although this has a more of a European ‘Christmas’ connotation than where we currently reside.
Typeface used: Helvetica Neue Bold
Georgina Matherson approached us as she was wanting to make the transition from Artist/Photographer to commercial photography. Georgina also wanted a way to make each piece of her collateral personal and therefore memorable to whoever she was communicating with.
The idea of artists editions and numbered prints became the cue for her identity combined with a series of lines on which to write her message. The same block was used to letterpress all collateral items and allowed us to produce the business card books with perforated cards.
Typeface Used: Gotham (Custom)
Format Furniture approached us to give their branding an update as they were moving premises. The many layers of painted concrete in the warehouse were reflected in the collateral which included screenprinted welcome cards. The flexible nature of the Format identity was explored by printing large sheets which when trimmed to size produced 135 different card options.
Typeface Used: DIN Next Rounded
‘Smile’ was our answer to the 2010 AGDA Poster Annual title of ‘Optimism’.
The poster was awarded Judges Choice.
136 vinyl cut curves were created in three sizes and two colours. These were added to any appropriately sized circles around the city of Melbourne and photographed in-situ. This poster is a selection of
these images. In adding one abstract shape to another in busy public places we hope to create a smile in what is normally a bland urban view. If the viewer is feeling optimistic, we hope they will recognise the optimism in this gesture, and smile.
Typeface Used: Akkurat Mono
Ladies and gents, may I introduce to you the work of Studio Worldwide a new multi-disciplinary design practice based in Victoria, Australia founded by British designer Joel Priestland who previously worked at some of London’s best design agencies including Egelnick and Webb and Dutch designer Thijs van Beijsterveldt, who previously worked at 75B as well as being an establishing member of Rotterdam based studio Almost Modern.
Since opening just under a year ago, the studio has produced some really promising work as you can see from the images above (and not a grey photographic background in sight!) Suffice to say it will be interesting to see what this British and Dutch duo produce in the future.
Big thank you once again to Joel for the heads up and for providing the high-res imagery. Hope you enjoyed this feature folks and stay tuned for something pretty big coming in the next few weeks ;)
This post is tagged Business Cards, Communications, Identity, Posters, Print, Stationery, Studio Worldwide