Half Full Identity
Design StudioMakgill
“Half Full Bar & Kitchen is a new family run restaurant in North London – a relaxed and informal all-day restaurant. The menu is largely a combination of traditional and modern Tapas plates, but it is as much the positive manner in which you eat and share Tapas that inspires Half Full.
Half Full is an idiom that expresses eternal optimism – a constant state of positive thought. This is the attitude with which the business is run. Half Full is a restaurant where you can relax and be yourself, where you can eat as if you were sitting at the family kitchen table.
For the identity and interior we wanted to nod towards the traditional origin of Tapas whilst avoiding the clichés often associated with it (there isn’t a bull in sight). By adding a ‘ú’ to the logo we identify the cultural source of the food as well as telling the story of its origin – slices of bread placed on top of a glass to keep the flies out of the drink.
To enrich the identity, we art directed a series of images that tells the story of a Half Full meal from start to finish – mess and all.A pallet of materials were selected for the interior to give the restaurant a feeling of a kitchen as opposed to a dining room.”
Some new images of StudioMakgill’s tasty (no pun intended) Half Full identity project have/had been added to website; also the talented Álvaro Torrents from Barcelona joins the team as a designer.
This post is tagged Art Direction, Communications, Identity, StudioMakgill
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