Corporate identity and name generation for this architectural practice.
Leeds based architect Robert Bumby heads up a dynamic practice working with clients ranging from the NHS, through to small independent charities. Having previously developed online branding for Rob’s previous company, we were in the prefect position to understand his company’s offering.
They were looking for a fresh brand identity that would reflect its craft and, being a new organisation, they also required name generation.
With a nod towards most people’s earliest experience of architecture – building blocks – The Consult developed the name ‘Stack’. A crafted typographical treatment was established alongside a stacked logotype and solid icon, forming a unique graphical look to the identity.
Typefaces: Helvetica Neue Condensed Bold & Caslon Italic
Labour Market Intelligence
Displaying heavy statistical information in an interesting and accessible way.
Aimed at careers advisers with no previous knowledge of the fashion and textiles sector, the Labour Market Intelligence document is a report full of facts & figures relating to the fashion and textiles industry.
Our brief was to design an impactful, accessible and engaging publication to help careers professionals understand this complex industry so they could advise their clients appropriately.
With no budget for photography or illustration, data was presented in a number of graphical ways, emphasising key facts, setting the pace of the document and adding variety to the publication. The use of large scale format, and micro die cut detailing, ensured the report gained the desired response.
Bang Your Own Drum
With an emphasis on fun and interaction, The Consult created the branding and stationary for an upbeat written communications firm.
With mini-drum business cards and drumstick pencils, Bang Your Own Drum has an identity that’s easily heard.
Typefaces: Main logo type is by hand, additional type is ITC Franklin Gothic Bold & Medium
An illustrated book discussing the need for sustainability in fashion production.
‘Material Impact’ is a research document rich in statistical and sourced content using an engaging and visually-appealing approach, to help lighten what ordinarily would be a dry read.
The publication plays on the global material flow, from the cotton field plantation, through to end-product marketing and, as such, uses the continual line throughout the publication, starting on the cover, with a tactile, hand-embroidered tag, taking in various illustrations along the way to give pace and aid key section differentiation.
Typefaces: Akkurat bold & regular
Built Environment Marketing
Identity for a new sector-specific marketing consultancy.
Built Environment Marketing have over 25 years’ experience working for building contractors and property consultants. When setting up the business they approached us to design their identity and website. We developed a clean, structural aesthetic to portray a feeling of solidity; the bold orange hints towards hi-vis jackets seen on sites throughout the world. This was rolled out across a suite of stationery, workbooks and online.
Typeface used: Main logo typeface is Fatty Solid, additional is Helvetica Neue
Adrian Ray Showcase 2
Developing the new look book for photographer Adrian Ray.
Since the successful launch of Adrian’s first look book, he’s been busy crafting images for the likes of Morrisons supermarket and Bolton College. So with a host of new images burning holes in his portfolio he asked us to design Showcase 2.
Typefaces: Grotesque Extra Condensed
Founded in 2002 by Alex Atkinson & Rebecca Keast, The Consult is a Leeds based brand design agency that produce carefully crafted work that is diverse as it is creative, but above all effective. They deliver considered communications to audiences across a range of relevant media including: brand identity, design strategy, annual reports, brochures, internal communications, advertising, direct mail, events & exhibition, online.
Ladies and gents, this is why you should always visit SI on a Friday – your eyes get to feast on all this goodness! ;) Today’s special feature on The Consult has been long overdue, but I guess “the wait” was worth it because this feature has been graced with some brand new work! Big thank you once again to Alex and Patrick for making this feature possible. And with that I bid you a good day and good weekend :)
This post is tagged Books, Catalogues, Communications, Identity, Leeds, Stationery, The Consult