Sarah McGinity Catalogue Design
Design This Studio
Fresh new work up to the usual standard you have come to expect from This Studio straight out of London. Is it me, or does German always look good set in a Grotesk typeface?
Lovely work David, kerned to perfection!
Takes a brave, trusting client to let you put type all over their work, or maybe just a talented, persuasive designer?! Bit of both me thinks, great work as always from David/This…
M
Helv, I don’t know which David you are referring to, but I’m sure we can all agree that this is a lovely piece of work.
Matt, absolutely. Photographers are especially sensitive when it comes to covering their work with type. You really need to know what you are doing otherwise you could end up making a very costly mistake…
In my experience most photographers have been really happy to have type applied to their photography. Most say it adds to the photograph.
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Sarah McGinity is probably more sensitive about being referred to as a photographer that the type on her portraits ;)
Michael, I think it also depends on the circumstances. Think about it this way, would you be happy covering your portfolio images with typography when all you intend to do is showcase your work?
That said, the Promo One piece you completed a few years back is a great example of integrating type and photography without taking away from the imagery.
J, I am aware that Sarah McGinity is an artist. I was just adding to the previous comment about Photography covered in typography :)
i know i was just joking just in that friday mood!
David – The only person covering my portfolio with typography would be me. And that’s the thing, it’s about the photographer having trust in the designer to be considerate to the photography. And the designer being considerate, and thoughtful. I was talking to Jason (Tozer) about this only the other day, his foot is firmly in the camp of ‘liking type on his photography’, but yet again his photography is on the whole commercial, so he expects it (for better or worse)…
Good to see a bit of debate over this, Sarah and I wanted to create something slightly different to most catalogues, I initially started off with small type tucked away in the corner, but it felt like every other catalogue, hence the large type over the portrait (take by Alan Cook) gave it a bolder feel.
You’re absolutely right Michael.
Unfortunately there are some photographers in this world that may have their utmost trust in ability of the designer but (in particular circumstances) simply aren’t fond of type on image. At the end of the day personal preferences also come into the equation as well.
David, I think you made the right choice in going with the big type. It certainly makes the catalogue more dynamic. The horizontal orientation of the typography is also a nice touch and lends itself well to the overall “feel” of the catalogue.
I agree, it’s nice to see a bit of debate about the work. I just hope people would do this more often!
the large type treatment here is particularly nice as most of it seems to be used for titles of work – title=concept=mood – allows artist & designer a greater level of control of material and brings deeper meaning to the work outside of simply showcasing imagery.
+ the days of small type seem to be coming to an end?
Peter,
Is small type coming to an end?
Hard to say really. Personally I’ll never get bored of small type. I just love the way a group of small type looks in the presence of a grid system, the possibilities are endless.
Even if you don’t adhere to a grid and experiment with composition you can still achieve sexy results. Bigger isn’t always better ;)
think i’m going half-blind as i always increase the type size in browsers these days…
P, if you look at the date next to your comment, that is probably the smallest type size I will go on the web, any smaller and the simple task of reading a single sentence will become laborious. If you have to increase the type size on SI, I can’t imagine how you can cope reading an article on CR ;)
so true! – on CR i increase type size by four fold. that said, their site (and yours) handle the extreme size increases quite well – properly designed columns. another good example is http://www.timesonline.co.uk , bad example http://www.nytimes.com/
P, I too, find the NY Times site a bit claustrophobic. Why can’t they follow the example that http://www.guardian.co.uk/ has made?
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