Tsto – SI Special

Dec 2nd, 2011
16 Comments

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special


El Camino

Husky Rescue and El Camino are both projects by Marko Nyberg, an artist and a producer. Husky Rescue is a well-known music group with a strong visual language, which we wanted to remain on the foreground throughout the website. El Camino Helsinki is Marko Nyberg’s audio design studio. Tsto based El Camino’s identity around an embossing stamp and a custom typeface, which was used for both projects. The forms of the typeface were shaped from ten geometric modules, resulting in a geometric sans with characteristic faults.

Typefaces: Custom, Neuzeit Grotesk

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special


Minni f. Ronya

Minni f. Ronya is a ready-to-wear women’s label from Helsinki. A mix of functionality and spontaneity, the label pays attention to detail in fit and finish while introducing wild printed patterns and avant-garde shapes in ultimately wearable garments.

Typefaces: P22 Underground, Linotype Brewery

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special


Flow

The identity for Flow Festival builds on the idea of the festival crowd as an urban tribe, united by a metaphorical mantra of a visual wordplay set in the bespoke Flow-typeface influenced by contemporary central European trends of postmodern craftsmanship. We see the font as smart, approachable, and humorous. Together with the amulet-like illustrations of Santtu Mustonen, the repetition of letters and images resembles the rhythm of music and creates the core visual language and imagery for the project. This arrangement of elements was used across all media platforms, from web and print to motion graphics, and from venue signage to office stationery.

Illustrator Santtu Mustonen, digital agency Byroo, video production Beige/Harmaa, and musician Matti Pentikäinen worked as Tsto’s key collaborators.

Typeface: Custom

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special


Regina

Regina is a three-piece band consisting of husband and wife duo Mikko and Iisa, and a third wheel also going by the name Mikko. Soita mulle is their fourth album and is heavily influenced by the youth and indie music of the 90′s. The band gave us a few iconic music videos of that era as a reference point. Being Boring by Pet Shop Boys struck us the most. The video is directed by fashion photographer Bruce Weber. After digging more into Mr. Weber’s body of work, we came across the 90′s Calvin Klein advertisements shot by him. So you may notice the slight resemblance between Calvin Klein’s Eternity and Regina logotypes. The photo is by Megan McIsaacs.

Typefaces: Futura, Custom

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special


Vuoden Huiput

With Vuoden Huiput (The Best of the Year in Finnish advertising and design) we wanted to experiment with the relatively dubious and unpredictable nature of crowdsourcing and the visual language of anonymous internet users. Together with a programmer we created an application that transformed any written word or sentence into a rebus, an allusional device that uses pictures to represent words or parts of words. In English, a rebus often uses homonyms, as seen in the classic IBM logo consisting of a picture of an eye, a picture of a bee and the letter M. However, homonyms are rare in Finnish language, therefore a rebus was constructed from a list of some 5000 words with the most used syllables and matched with an image search result from Google. The combinations of images and letters may seem just a visual gimmick at first glance, but challenged the audience to look beneath the mere surface.

Typeface: Sofia

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special


Duotone

Duotone is a photography bureau founded by photographers Taavetti Alin and Juho Huttunen. The brand was based on the dualism found in the focusing lenses of vintage cameras.

Typeface: Sofia

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special

Tsto – SI Special


We Are Helsinki

We Are Helsinki is a free city magazine. It is published six times a year and distributed to nearly 200 distribution spots in Helsinki. In connection with our redesign of We Are Helsinki, the magazine grew in content as well. New sections include the Product Placement spread (a conceptual photographic story connected with the different theme of each issue), the Portfolio section, articles by think tank duo OK-Do, and a follow up series on Helsinki World Design Capital.

Typeface: P22 Underground, Custom, Linotype Gneisenauette

From the Editor

This week on SI we continue the Scandinavian theme, moving from Heydays in Oslo last week to Tsto in Helsinki this week. It would have been nice to have gone full circle and include Stockholm and Copenhagen, but I guess that will have to wait until next time wont it? ;)

Tsto is a (one year old) creative agency founded by six designers. Their approach is thorough and hands-on, they tackle projects by first taking it apart to its bare essentials, and then building it in a new way that best serves the client. This design philosophy allows Tsto to go deeper than the surface, to the essence of each case.

Besides having a great selection of work, Tsto have a equally impressive website to showcase their work on. It’s colourful, functional, distinctive and just like Heydays’ website last week, it’s built entirely on WordPress!

It’ll certainly be interesting to see what this studio produces next year (provided we’re all still here) ;)

Kiitos to Antti and the rest of the lovely crew @ Tsto for supporting SI, providing all the high-res imagery and I hope you (discerning SI reader) enjoyed what you saw in today’s feature :)

tsto.org

If you’re new here, don’t forget to Subscribe & follow SI on Twitter for your weekly dose of visual crack. ;)


This post is tagged , , , , , , , ,

16 Comments

  1. CRISP!
    — L O V E I T

  2. James

    First thing I did when I got to my computer this morning was to check SI! Never fails, Great work from Tsto. Nice one David for sharing this with us.

    PS. think you may have the previous heydays title on the first project :0)

  3. Krists

    All the works are really nice! But I have the feeling that in the same time all of them are very similar and quite boring. Maybe it’s time for something fresh.. Just my opinion.

  4. Love their work, so good style.
    Gives me a design orgasm.

  5. WOW! I really love the Flow Festival posters.

  6. Lovely fresh work!

  7. Absolutely beautiful work!

  8. Love this!
    The Flow Festival work is just amazing.

  9. I think SI is great — but alot of the recent work is degenerating into similar aesthetic — I agree with Krists, overall the experience of the site is getting stale. There’s alot of trendy work on the site as well no?

  10. Outstanding post, and work.

    The festival’s ID is executed perfectly and the cream wax on cream envelope is a proper tasty touch to Minni f. Ronya’s label wares.

  11. If you do move on to Copenhagen, I would love to see Designbolaget featured here.

  12. David

    @James You’re more than welcome. Saw the mistake, correction made :)

    @Krists Each to their own ;)

    @Mark – The interesting thing is I’m still featuring the same studios I did since day one—in my eyes, the best of the best. Sure there have been some new additions along the way, but my priorities haven’t changed. I’ve always been about beautifully crafted, simple, clear communication. One can’t deny that certain trends have indeed emerged in the past year (as they always do) but I can’t control that – I’m just the messenger ;)

    With all that said, I have some in-depth features in the works which I think you might enjoy (a continuation of this: http://www.septemberindustry.co.uk/print-process-special-feature/) Stay tuned!

  13. Just awesome work!

  14. Excellent work ! Love graphic design treatment on those editorial projects

  15. Trev

    Good Clean Work love your use of red

  16. Fresh and Classic

Leave a Reply