THE VINYL FACTORY
The Vinyl Factory is a music and arts enterprise curating exhibitions and producing limited edition vinyl packaging in collaboration with artists and designers. Combining a logotype with a series of experimental mark making techniques Village Green created a simple identity system that is used across a number of
promotions and applications.
Images of Lebron James commissioned for Nike USA. These collages reflect the flash heavy, spontaneous nature of the photography using folded paper to create naive yet imposing imagery.
MARK RONSON ‘VERSION’ CAMPAIGN
Posters were designed, printed, pasted and ripped before being re-photographed to create a visual language for the Mark Ronson’s ‘Version’ campaign. Original photography by David Hughes.
Fonts: Garage Gothic, Weidemann
Fab Africa make a line of home furnishings and clothing based on the use of authentic African fabrics. These illustrations were created to capture the bold and vibrant nature of traditional batik process used for the fabrics.
Village Green were featured way back in 2009 so it would be an understatement to call this feature long overdue ;) With that said, much of VG’s recent work resonates with me for effortlessly mixing restraint (which I love) with hand-made elements. Up until this point, I couldn’t name a site that featured their work at this kind of scale online, so someone (namely me) had to do it ;)
For those of you that don’t know, Village Green is a creative studio and workshop whose approach combines intuition, innovation and research underpinned by clear ideas and meticulous executions. Their disciplines include branding, graphic art, image making, art direction and moving image.
Big thank you once again to Paul and Andrew @ Village Green for making this feature possible.
This post is tagged Advertising, Nike, Record Sleeve, Village Green