William Hall

Nov 5th, 2008
3 Comments

William Hall

SI favourite William Hall has just finished some new work for paper merchants Fedrigoni. All the text on the poster is in-camera if that makes any sense! (See it here).
For those who want to understand why his work is so beautiful and almost effortless, why not check out the rather insightful press articles available to download off his site.
A big thank you to William for the /images.


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3 Comments

  1. Nov 6th, 2008

    Joey

    Can you explain how the text is “in-camera”? That doesn’t seem to make sense.

    His work is beautiful, though.

  2. Nov 6th, 2008

    David

    Apparently “in-camera” means that the text was not directly applied onto the poster, instead it was photographed off an object.

  3. Nov 6th, 2008

    Joey

    Oh, wow, sounds challenging. Thanks David.

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