Booz & Company Branding & Communications
Design Wolff Olins
“Wolff Olins worked with a global client team to rapidly create a new brand that would link to heritage and provide a clear separation from the sold business which retains the Booz Allen Hamilton name. The new name, ‘Booz & Company’, provides the reassurance that business continues as usual. And the new brand, emphasising creating and delivering essential advantage, provides a powerful platform for the company to refocus around its intellectual capital and the attitude and experience of its people – essential in today’s fundamentally different business environment.”
Up until now, I’ve never featured the work of Wolff Olins on this site – why that is, I’m not entirely sure. Nevertheless, I stumbled across their branding case study for Booz & Company the other day and I thought to myself – now that’s definitely got potential! ;)
Just in case you’re interested, Wolff Olins worked with Universal Everything to create an interactive film for the booz-microsite.com.
This post is tagged Branding, Communications, Wolff Olins
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