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British Council Newsletter A/W
The editorial theme of this issue explored the conversation between the British Council and it’s design network. For the first time, the issue was written by a range of contributors external to the Design & Architecture team. In order to communicate this, the front cover is folded and tabbed to reveal the list of contributors, so that the editorial departure is apparent before the reader has opened the booklet. The stocks and print specifications echo that of the Spring 2008 Newsletter, substituting the multi colour covers for a soft neutral grey.
For this newsletter we paired British Council Sans with Gothic Medium for headlines. A spot red is also used throughout as a highlight colour.
British Council Newsletter S/S
Published twice a year by the British Council, the Design and Architecture department newsletter is an update on past, current and up and coming projects. We wanted the newsletter to feel simple yet thoroughly upbeat; a celebration of the department’s achievements.
A selection of coloured cover boards were printed using a spot blue to black gradient, resulting in different colour results on each shade of board. The department’s statements of intent are given prominence on the back cover.
The headline font is Fatso, which is paired with British Council’s own typeface- British Council Sans.
Wood McGrath is a Graphic Design & Art Direction consultancy founded in 2007 by Suzy Wood & Martin McGrath who have built a reputation for innovative and playful visual communication solutions with an emphasis on well crafted typography and custom fonts and lettering.
To date they have designed magazines, exhibitions, books, identities, websites, posters, fonts and lettering, and remain open to many different types of design work. They see Wood McGrath as an opportunity to apply their combined skills in interesting and inventive ways to a broad range of briefs, rather than as a studio with a specialism in one area.
Thank you once again to Martin and Suzy for making this feature happen. Hope you enjoy this post and have a great weekend folks :)
Lula Magazine
Art direction, design, and custom lettering for Lula, an independent fashion magazine based in London and distributed internationally, edited by Leith Clark.
Lula had a strong, existing graphic and typographic identity, but we felt it was time to freshen it up. We found a lighter weight cut of Lula’s identity font, Kursivschrift, we made some modifications and designed new ligatures that could be used on the fashion openers. This along with the introduction of Radiant, a bold and elegant sans, provided us with a new– yet very Lula– typographic system.
Contributing artists and photographers include Catherine Servel, Rachel Thomas, Sandra Friej, Kai Z Feng, Frederike Helwig, Sophie Delaporte, Marcus Palmqvist, Clare Shilland, Ellen Von Unwerth, Damon Heath and Daniel King.
Design & Art Direction Wood McGrath
This post is tagged Communications, Editorial, Print, Wood McGrath
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