Yohji Yamamoto/V&A Exhibition & Publication
YES collaborated with Peter Saville on the art direction and design for the retrospective exhibition of Yohji Yamamoto’s work. Under the direction of Saville, we were responsible for all visual material produced for show. Elements included a 192 page case‑bound book, print campaign, exhibition graphics, private view invites, exhibition guide and signage around the V&A. Main campaign image shot by Nick Knight, who alongside Peter Saville and Marc Ascoli, had created the defining Yohji campaigns of the 80s and 90s.
Typeface Used: Helvetica Neue
Paul McCartney Archive Collection
In early 2010 YES were commissioned to conceive and design a series of key McCartney re‑releases. The ongoing project encompasses creative direction, branding, packaging, editorial consultancy and book design. The form of the high‑end deluxe edition (pictured) was conceived as an alternative to the more familiar, box set formats, taking inspiration from high‑end art and photography books, rather than music packaging. For each release extensive research within the McCartney archive is necessary to build a complete document of the period surrounding the original release.
Typeface Used: McCartney (Cooper and Monosten), Band on the Run (News Plantin and Monosten), McCartney II (Caslon Book and Monosten)
Warp Records comissioned YES to create the identity and visual material for their 20th anniversary — Warp20. The imagery we conceived aimed to reflect the iconic, ever evolving nature of the label and it’s place in British music. We comissioned the fabrication of a large scale 3D Möbius strip to be photographed in various environments around the country. In collaboration with photographic artist Dan Holdsworth 20 images were produced to mark the labels connection to the UK. The centrepiece of the project was the ‘Warp20 (Box Set)’ — a super‑deluxe, limited edition release comprising exclusive content and music in a high‑spec package.
Typeface Used: Akkurat
Paul McCartney Archive Collection – RAM
After almost a year in development we’re proud to announce the new release in the Archive Collection — RAM. As a key record for McCartney, it qualified for the ‘super‑deluxe’ treatment. After many rounds of production prototyping and experimentation we chose a clam‑shell box format, containing a rich variety of material designed to reflect the free‑spirited nature of the period. The package includes a softcover book; featuring open binding and a hand screen‑printed cover, a set of reproduction photographic prints, a scrapbook containing unseen photography and drawings, a set of facsimile lyric sheets and a tiny book featuring all the sheep photographed during the original cover shoot.
Typefaces Used: Cheltenham, Century School Book and Monosten
Mark Wallinger/Hayward Gallery Exhibition & Publication
YES collaborated with Turner Prize winner Mark Wallinger to create the publication for the exhibition The Russian Linesman, at the Hayward Gallery, London. The show takes its title from a famous – or infamous – sporting moment when the linesman awarded the decisive goal to England in the 1966 World Cup Final. This controversial ruling exemplifies a central concept of this project; disputed boundaries. The cover of the hard‑bound edition illustrates, in abstracted, diagrammatic form, the moment in question. The book took reference from many forms; journal, notebook, artists book and classic text. The design, informed by the central investigation of boundaries and thresholds, was allowed to be non‑systematic in both image and text layout. Mark’s stream‑of‑consciousness text allowed for fluidity and subtle conventional‑breaking. This way of working lead to an end‑product that both informed, and was an extension of the exhibition.
Typefaces Used: Johnston and Sabon
M.A.P are a creative management agency, representing the top tier of fashion photographers and styling talent worldwide. Commissioned by founder Julie Brown, YES proposed a complete overhaul of visual communication both digitally and in print. We developed a typographic identity based around a strong graphic contrasts — between the bold company letterforms and the more delicate supporting typography. A key aspect of our approach for the website was to emphasise the high‑quality news output that was previously published on a separate platform. We repositioned the news to become the primary page of the site giving an immediate and dynamic overview of recent activity in the agency.
Typefaces Used: Engravers Gothic, New Baskerville
Quinn Architects Identity & Website
Quinn Architects are a London‑based practise working on commissions in both the UK and US. Working closely with the Quinn team we completed a total overhaul of their visual communication. The primary challenge of the website redevelopment was how to best present the diverse range of content related to each project. We created a flexible layout system that allowed the team to build varied narratives highlighting the individual aspects of each project. Through this system Quinn are able to emphasise certain projects that best communicate their process‑based approach. We also developed a hardware accelerated WebGL model viewer to allow users to explore 3D architectural models from within the site.
Typeface Used: Fugue and Neuzeit
I’ll admit, whilst the Warp 20 project isn’t “recent” as the title of this feature implies, it is certainly special… ;) That is why it sits alongside more beautifully designed pieces of work that only touch the surface of what London based, multidisciplinary studio YES are capable of. I’m sure you’ve all heard the saying “Jack of all trades, master of none”. Well, YES (in my opinion) are an exception to this rule — not only do they excel at print and branding, but they also produce equally great websites that are attractive and functional. Suffice to say, this studio is definitely one I’ll be keeping my eyes on! Thank you once again to Simon and James for making this feature possible and I hope you (dear SI reader) enjoyed this feature.
This post is tagged Art Direction, Books, Branding, Packaging, Print, Record Sleeve, Yes